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Brokerage Standards Manual

VII. Brokerage Office Business Practices

Advertising

As required by section 4-6 of the Rules, the licensee name of the brokerage must be displayed in a prominent and easily readable way in all real estate advertising.

If real estate advertising identifies a managing broker, associate broker or representative, this must be done:

(a) if that person is an individual, by using the licensee name of the individual, or

(b) if that person is a personal real estate corporation or a controlling individual of a personal real estate corporation, by using the licensee name of the personal real estate corporation only.

If real estate advertising includes an office address for the licensee, this must be the address of the related brokerage office.

If the Council approves a team name for a group of related licensees, real estate advertising may also identify the group by this team name.